World Car Free Day?

Today, 22 Sep 10, Wednesday, supposed to marks World Car-Free Day - an initiative aimed at getting people to cycle, walk or take public transport instead of their car. News reported that many Singaporeans are not aware of this initiative. Read here for more.

But what World Car Free Day? I have not heard of this initiative or World Car Free Day until just now as I was browsing through the news. Was there any publicity or announcement made earlier to raise the awareness of this initiative?

I'm not against this initiative of World Car Free Day, this is a good initiative that not only can be more environmental eco friendlier, but if one choose to cycle to work, it's also promoting healthy life style, but I'm just totally not aware of it at all. So whoever wish to initiate this initiative in Singapore, will need to put in more effort to promote this initiative in order to raise awareness and attract more car/vehicle owners to participate in this meaningful initiative.